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Privacy policy

Privacy Policy

Last Updated: September 5, 2025

Midtown Authentic (“we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit or make a purchase from midtownauthentic.com (the “Site”), or otherwise interact with us through email, SMS, or other online channels (collectively, the “Services”).

By accessing or using our Services, you agree to the terms of this Privacy Policy. If you do not agree, please do not use the Services.

1. Information We Collect

We collect personal information directly from you, automatically through your use of our Services, and from third parties, including Shopify and marketing service providers.

Information You Provide to Us:

  • Name, email address, phone number, shipping and billing address

  • Order and payment information (processed through Shopify or third-party gateways)

  • Account login credentials (if applicable)

  • Messages, reviews, or customer service interactions

  • SMS opt-in data and preferences

Information Collected Automatically:

  • Device and browser type, IP address, time zone, and usage data

  • Pages viewed, items added to cart, and abandoned cart activity

  • Information collected via cookies, pixels, and similar tracking technologies

Information from Third Parties:

  • Shopify (to manage e-commerce transactions and customer accounts)

  • Payment processors

  • Marketing and advertising platforms

  • Analytics providers

2. How We Use Your Information

We use your personal information to:

  • Process transactions and fulfill orders

  • Send transactional communications (order confirmations, shipping updates)

  • Provide customer support

  • Send promotional emails and SMS messages if you opt in

  • Remind you about abandoned carts (via SMS or email, if applicable)

  • Personalize your shopping experience and improve our Services

  • Prevent fraud, secure our platform, and comply with legal obligations

SMS Messaging

If you provide your phone number and opt in, we may send you marketing and transactional messages by SMS, including promotions, order updates, and cart reminders. Message frequency varies. Standard message and data rates may apply.
You can opt out at any time by replying STOP to any SMS.

3. How We Share Your Information

We do not sell your personal information. We may disclose your data as follows:

  • Shopify: To process your orders and power our store

  • Third-party service providers: Including payment processors, shipping carriers, analytics tools, customer service platforms, and marketing providers

  • Legal compliance: To comply with applicable laws, regulations, or legal requests

  • Business transfers: In connection with a merger, sale, or asset transfer

  • With your consent: When you authorize us to share information (e.g., with social platforms or third-party integrations)

We do not share SMS opt-in or consent data with third parties for their own marketing purposes.

4. Email and SMS Marketing Preferences

You can manage your communication preferences at any time:

  • Emails: Click “Unsubscribe” at the bottom of any promotional email

  • SMS: Reply “STOP” to unsubscribe from future promotional messages

  • Transactional messages (e.g., order confirmations) will still be sent as needed

5. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Operate and improve the Site

  • Track cart activity and preferences

  • Analyze site usage

  • Deliver relevant advertisements

You can control cookie settings in your browser. Blocking cookies may impact site functionality. Learn more via Shopify’s Cookie Policy.

6. Data Retention and Security

We retain your personal information as long as necessary to fulfill the purposes outlined in this Policy, unless a longer retention period is required or permitted by law.

We implement reasonable security measures to protect your data. However, no method of transmission or storage is 100% secure.

7. Your Rights and Choices

Depending on your jurisdiction, you may have the right to:

  • Access and obtain a copy of your personal information

  • Request correction or deletion of your data

  • Object to or restrict certain uses of your information

  • Withdraw consent where processing is based on consent

  • Opt out of marketing communications

  • Request portability of your data

To exercise your rights, contact us at rory@midtownauthentic.com. We may verify your identity before fulfilling your request.

We will not discriminate against you for exercising your privacy rights.

8. Children’s Privacy

Our Services are not intended for children under 13. We do not knowingly collect personal information from minors. If you believe a child has provided us with personal information, please contact us for removal.

9. Third-Party Services and Links

Our Site may contain links to third-party websites or services (e.g., Shopify, Instagram, payment processors). We are not responsible for the privacy practices or content of those third parties. We encourage you to review their privacy policies.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with the updated effective date. Continued use of the Services constitutes your acceptance of the revised Policy.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at:

Midtown Authentic
Email: rory@midtownauthentic.com
Address: 444 Brickell Avenue, Suite 415, Miami, FL 33131, United States

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